Why Learning Technologies 2025 is a Must-Attend Event
By David Brannon, Senior Consultant and Head of Strategic Growth at GuyKat - Exhibiting at Learning Technologies 2025
April is fast approaching, and with it comes one of the most exciting events in the learning technology space: Learning Technologies 2025 in London. As a long-time attendee, I’ve seen firsthand how the industry has evolved, and this year, I’m particularly excited because our bespoke content creation team will be sharing the stand with our partners FLOWSPARKS. We’re ready to showcase how we help companies share knowledge at scale.
What is your perspective on Learning Technologies?
I’ve always been fascinated by technology, whether it’s VHS's golden age, vinyl records' charm, or even the classic appeal of the Amiga computer. My love for tech and my background in content production have shaped my passion for storytelling and narrative-driven learning experiences. Today, in the world of digital learning, we have the opportunity to create content that is not only effective but also visually stunning and most importantly, memorable.
Over the years, I’ve seen eLearning evolve from dull, click-next slideshows into truly immersive experiences. However, the stigma around “eLearning” still exists. Too often, companies deploy content that fails to engage or provide real value.
At GuyKat, we’re on a mission to change that. We believe learning should be best in class, enabling people to gain new skills in meaningful ways.
Why is FLOWSPARKS the future of scalable learning?
At Learning Technologies 2025, we’ll be showcasing FLOWSPARKS, a powerful Learning Content Management System (LCMS) that revolutionises the way businesses create and deliver learning experiences.
With FLOWSPARKS, you can:
✅ Develop content rapidly
✅ Make updates with ease
✅ Scale effortlessly across teams
✅ Deliver enterprise-level, multilingual solutions
Just this week, we had a project where we needed to get translations operational, fast. It reminded me of that iconic scene in Jurassic Park (this reminds me I still need the VHS version for my collection!) where the kids find the right part of the computer system to bring the power back online just in time. Similarly, FLOWSPARKS allows us to localise their content fast using AI-powered translations. You can quickly roll out localised learning experiences without the headache of managing multiple SCORM files because once the content is created, all translated versions are available within the same package. This means businesses no longer have to struggle with outdated, hard-to-update content. Instead, they can embrace a flexible system that keeps their learning materials fresh and relevant.
And it’s not just about technology because, at GuyKat, we help companies craft a content strategy that truly elevates their learning and development initiatives. Our team of content experts can help you with full consultation services, scripting, producing bespoke graphics and development time that can get you up and running quickly.
Why should you come and say hello at Learning Technologies 2025?
We’re going big this year. Our stand at Learning Technologies 2025 will be our biggest yet, and we’re eager to connect with like-minded professionals who are passionate about making learning better. Whether you’re looking to enhance your online training, explore authoring solutions, or discuss how to create high-impact learning strategies, we’d love to chat.
If you’re attending, make sure to stop by our stand and see how we’re helping businesses embrace innovative learning solutions that truly work. Let’s change the narrative around eLearning and create content that captivates, engages, and drives real skill development.
See you in London on April 23rd and 24th!
GuyKat and FLOWSPARKS are exhibiting at Learning Technologies 2025 in London at stand G10.
Secure your free visitor pass today.
What’s It Like to Be a Graduate at GuyKat?
GuyKat Graduate Scheme Experience: Insights from Katka
👩🎓 Katka Cervinkova 👩🎓
Can you tell us about your role at GuyKat and how long you’ve been part of the team?
I have been part of the GuyKat Graduate Scheme for about seven months. Part of my time has been spent in the Platform Enablement Team and UX/UI Team, where I had the opportunity to learn about the Docebo platform and just how far the out-of-the-box look and feel of Docebo can be changed.
What was your experience like on the GuyKat Graduate Scheme?
Amazing. People at GuyKat are incredibly nice and helpful, prompting me to ask questions, be curious, and aim to learn as much as possible. I had the opportunity and space to try out the things I learned, talk about them, and build on that knowledge.
Why did you apply to the Graduate Scheme at GuyKat?
When I first read about the Graduate Scheme at GuyKat, I was pleasantly surprised. Although I have encountered several Graduate Opportunities before, none of them were quite like this. I liked the opportunity to learn about all the different parts of the business and to find the ones that would be most interesting to me while having the possibility of fully committing to a role once I finish the scheme. Before I joined GuyKat, I had just finished my Bachelor's Degree in Graphic Design and I was looking for an opportunity just like this. I found applying straightforward because it is not about how much you currently know but about how much you want to grow.
What do you enjoy most about your current role at GuyKat?
I am studying Graphic Design and want to work with it to some extent. Being a part of the UX/UI Team allows me to put what I learned into action and grow. However, I also like the responsibility that falls on me to do the best job I can. Being part of GuyKat helped me break out of my shell more and gave me opportunities to expand my comfort zone. When it comes to learning the technical skills that come with the different roles, my knowledge went from 0 to 90 (I won’t say 100, I don’t know everything there is), and that learning curve is still very steep.
What advice would you give to someone considering a career at GuyKat?
Be 100% in it, be open to learning, and write your cover letter with your real thoughts!
Want to join our team?
👉 Find out more about our Graduate Scheme
👉 Apply to our open job adverts
👉 Learn more about GuyKat from our CEO
GuyKat was founded to be people-centric. We care about each other and what we do. Believe it or not, we have grown true friendships from our close-knit team and maintaining our culture and values is as important to us as our continued growth. Come and join our team today!
GuyKat announces new partnership with Colossyan
AI-powered video creation for eLearning
At GuyKat, we’re always looking for new ways to help our clients create engaging learning experiences. That’s why we're thrilled to announce our latest partnership with Colossyan, an AI-powered video creation tool that transforms how we think about video creation in eLearning.
Why Colossyan?
Video has always been a powerful tool for learning, but let’s be honest, it’s historically been a challenge to produce, and an even bigger headache to update once it’s been recorded. Colossyan changes all of that. You can now create high-quality, AI-powered videos that are quick to record and edit when content needs refreshing.
We believe video is perfect for bite-sized learning and delivers information in a way that’s both accessible and effective. The best part? This isn’t just another AI hype story. Colossyan is a market-ready solution that makes high-quality video creation accessible to L&D teams and beyond. If you’re looking for a way to rapidly produce professional-looking videos, this is it.
What does this mean for you?
As part of this partnership, GuyKat is now an authorised reseller of Colossyan’s software, as well as a provider of additional professional services to support Colossyan customers. This means our clients not only get access to an incredible tool, but they also have our expert guidance in making the most of it.
Our mission at GuyKat has always been to help organisations share knowledge at scale through technology. Colossyan aligns perfectly with this vision, offering an innovative solution that complements our existing suite of services. Whether you’re already working with us on bespoke content creation, or updating your existing content, Colossyan is another exciting tool we can bring to the table.
What comes next for AI-powered video?
We see huge potential for AI-driven video in eLearning and we can’t wait to introduce this technology to you.
If you’re interested in seeing how Colossyan can enhance your learning strategy, get in touch.
Learn more about our Partnership:
👉 News story published on Learning News
👉 AI version of our CEO!
Thinking about joining the GuyKat Graduate Scheme?
Hear from Hannah about her current experience on the GuyKat Graduate Scheme.
👩🎓 Hannah Johnston👩🎓
What is your experience like on GuyKat’s Graduate Scheme?
From my first day, I felt like a valued member of the team at GuyKat. In my first few months, I have learnt so much thanks to everyone being so incredibly supportive and encouraging me to pursue my interests. There were so many options for what areas of the business I could do my rotations in, and I got a lot of guidance to help me make the right decisions. I believe leadership genuinely cares about what I want to learn and what I want to do at GuyKat.
What inspired you to apply for the Graduate Scheme at GuyKat?
There were three main reasons why I decided to apply for the Graduate Scheme at GuyKat. The first was because I was really excited by the opportunity to do rotations across professional services, content creation and business administration. I felt that this was a unique opportunity to get a really good understanding of the business as a whole, and figure out what I was passionate about and wanted to pursue a career in. The second reason was that I genuinely love learning and I was interested in moving into the tech industry. As GuyKat is an eLearning agency, it combines both learning and technology, so that sounded ideal! Then, the third main reason I applied for this job was because finding a job with a work environment where I would be happy, and where my professional growth would be nurtured, was really important to me. From reading the job advert and looking at GuyKat’s website, I got the impression that GuyKat had a really supportive culture, and that had a big influence over why I applied for this job. Now that I’m on the Graduate Scheme, I can confirm that my gut feelings of ‘I will learn a lot through this Graduate Scheme’ and ‘GuyKat’s culture seems pretty cool’ were 100% correct and I am very happy here.
What stood out to you about GuyKat?
Something that stood out to me about GuyKat was who their clients are. GuyKat works with some of the biggest brands in the world, and these clients have amazing things to say about GuyKat! The feedback we get from our clients is something that makes me really proud to work for GuyKat.
How did you find the application and interview process for the Graduate Scheme?
I thought the application process was smooth and professional. I got a phone call to let me know my written application was successful and that I was invited to have a brief 15-minute online interview with the CEO. I was initially quite nervous about being interviewed by the CEO, but Guy is really nice and it felt more like a conversation than an interview. I was then invited to an in-person interview at the GuyKat office in Birmingham, where Guy and two others interviewed me. Everyone was lovely and made me feel at ease (or as comfortable as you can be in an interview!). Overall, I had a positive experience.
What do you enjoy most about your current role at GuyKat?
I honestly love the people I work with at GuyKat. It is such a lovely place to work. Everyone genuinely seems to care about who I am and what I want to do. If I’m interested in something a colleague from a different team is working on, I can reach out to them and they are always so willing to show me what they are doing or get me involved in the work. I always feel I can ask any questions without being judged.
In what ways do you feel you’ve grown personally or professionally since joining GuyKat?
At GuyKat, there is no such thing as a ‘silly’ question and everyone is encouraged to voice their opinions. I’ve gained more confidence in asking for help, asking about colleagues' work and suggesting ideas. This has really helped my professional development since it has led to insightful conversations and opportunities for me to get involved with tasks across different teams. We also participated in DiSC sessions to learn more about our personalities and our colleagues. I was initially a little skeptical of these sessions, but they were fun and I feel like they helped me understand myself better and how I can improve communication and teamwork with my colleagues. Before joining GuyKat, I was unsure of the direction I wanted to take my career. However, since I started a few months ago, I feel much more confident about the path I want to take, thanks to the amazing support and guidance from leadership.
What advice would you give to someone considering a career at GuyKat or applying for the Graduate Scheme?
My honest advice would be to just be yourself. We have such a mix of different personalities here at GuyKat and I think your application is more likely to be successful if you are your authentic self. Put effort into writing your cover letter; think about why you want to work for GuyKat, why you want a place on this Graduate Scheme, and absolutely do not get ChatGPT to write it!
Want to join our team?
👉 Find out more about our Graduate Scheme
👉 Apply to our open job adverts
👉 Learn more about GuyKat from our CEO
GuyKat was founded to be people-centric. We care about each other and what we do. Believe it or not, we have grown true friendships from our close-knit team and maintaining our culture and values is as important to us as our continued growth. Come and join our team today!
Oh Deer, Christmas is here
Nine Reindeer Tips to Boost Your Learning Strategy
As we gear up for the festive season, it’s the perfect time to boost your learning strategy with reindeer-inspired tips!
Dasher
Speed Matters in Modern Learning
One of the toughest challenges for learning professionals is capturing and holding the learners’ attention. The culprit? Long and unengaging courses that don’t fit into the busy schedules of today’s workforce. Your learners are constantly dashing from one task to the next, so you’ll need to embrace bite-sized, on-the-go content through microlearning. Our Instructional Designers are professionals at designing content that delivers quick, impactful lessons that learners can absorb in short bursts that are accessible - even on the busiest of days!
Dancer
Add Flair to Your Training
Not all eLearning content is created equal. To truly engage with your learner you need more than just information, you'll need a hook to incentivise your learners and a little storytelling! Much like a dancer brings life to music, our developers and instructional designers transform learning from something learners have to do into something they want to do. With thoughtful design and engaging eLearning, we make your content both memorable and impactful. So, don’t settle for any less.
Prancer
Prance Into the Future with Global Learning
In a large, global organisation, multi-language support is more than a feature, it’s essential. We make localisation simple, translating any content (whether developed by us, other vendors, or your own team) and we manage the entire process from start to finish across all training types and languages. You can even prance further into the future by embracing AI-powered translation alongside our native-speaking linguists, ensuring quick, consistent, and cost-effective localisation. Together, we’ll make your content global!
Vixen
Command Your Creativity with Vixen-Like Confidence
Feel empowered to do it yourself with an enterprise-grade content authoring tool. FLOWSPARKS allows you to make credible eLearning quickly, without requiring expertise in instructional design, visual design or technical development. If you want to add a Vixen-like sizzle to your content, our team offers additional graphic support crafting bespoke assets and resources to enhance your module development. Everything we make is bespoke and makes your learning look fantastic.
Comet
Launch your Learning with Custom Design
Creating engaging content is only half the journey, to truly succeed you’ll need to make sure it’s easy to find. There’s no point in having engaging eLearning if people can’t find it. Our UX/UI team specialise in making platforms like Docebo shine by creating beautiful and intuitive Docebo designs. We work exclusively in Docebo, so we are experts in using both native functionality and non-native workarounds to make your vision a reality. With bespoke HTML and CSS enhancements, we’ll align your platform with your brand and ensure your learning content stands out. Just like a comet blazing through the sky, we can boost your platform’s engagement with more visibility.
Cupid
Create a Love for Learning
Build a love for learning by creating communities on your platform. Docebo Communities lets you create powerful social communities that are driven by user-generated content. This allows your learners to connect, collaborate and spread knowledge. Much like Cupid spreads connection, your learning culture should do the same. Our expert Docebo consultants are passionate about helping you create this kind of learning environment. We'll work with you to design a long-term strategy that celebrates growth and builds a culture of learning. When learning feels meaningful then we know engagement soars.
Donner
Don’t Panic with Reliable Data Migration
If you’re switching LMS platforms or consolidating data from multiple sources, our data migration services ensure your transition is seamless and efficient. We understand that moving data can be daunting, but with our expertise, you’ll experience a smooth process that keeps operations running without a hitch. In Dutch Donner stands for “thunder” but our comprehensive approach means transfer is a breeze, minimising any disruption to your business. Trust us to deliver accurate results, letting you focus on what matters most: delivering great learning.
Blitzen
Keep the Energy High in Your Learning Strategy
Launching great content is just the beginning. To keep engagement you’ll need to create a buzz and actively promote it! Learners aren’t logging in to check for updates, they need a reason to come back. We recommend using notifications to keep your audience in the loop and excited for what’s next or regularly refreshing your content will keep it relevant. With a learning environment as lively and dynamic as Blitzen, you’ll keep your audience engaged and eager to learn more! With our expert Consultants by your side, we’ll work together on a long-term strategy to embed Docebo within your organisation and keep your platform evolving.
Rudolph
Leading the Way to Success in Learning
Just like Rudolph lights the path for Santa’s sleigh, effective leaders shine brightly when guiding their teams. When your leaders are aligned with your L&D vision, they can inspire their teams. We recommend empowering your leaders by granting them greater access with Docebo’s Power User functionality, enabling them to take ownership and actively contribute to the platform’s success. And if you need expert support to set this up, we can be your lead reindeer, going beyond typical help desk services. This support is sleeves rolled up, working directly in your system on your behalf. We aim to feel like a genuine extension of your team by helping you to understand your goals and support you in delivering them.
Want to know more? Get in touch
3 Expert Tips to Transform Your eLearning Content
In today’s fast-paced digital world, capturing your audience’s attention can be a challenge, especially in eLearning. So, how do you make sure your content stands out and keeps them engaged? Watch our latest video where Guy McEvoy, our CEO, shares three engaging eLearning content tips to help you transform your eLearning content from ordinary to extraordinary.
Here’s a quick rundown of the tips we cover:
1. First Impressions matter!
From the moment a learner clicks on your course, they should feel excited to dive in. You'll need to grab the learner's attention early with great design, clear messaging, engaging content, and an intuitive user experience. A strong introduction sets the tone for the rest of the content.
2. Ensure the Content is Easy to Find
No matter how great your content is, if the learners can’t easily find what they’re looking for on your platform then your courses will suffer! Structuring your platform (or LMS) with a clear, logical flow is essential. We suggest using simple navigation, effective search tools, and chunking information into manageable sections.
3. Build a Community
Successful eLearning isn’t just about launching a course, it’s about building momentum that encourages learners to keep coming back. You can't stop at launch. Try to create opportunities for interaction, whether it’s through discussion forums, or social features within your platform. By creating a community, learners are more likely to stay engaged even after the course has ended.
By following these tips, you can transform your eLearning experience from a one-time activity into an ongoing journey for your learners.
Do you need help optimising your learning content?
If you're ready to take your eLearning content to the next level but aren't sure where to start, we're here to help! Whether you’re looking to create new content or update your existing materials to make them more engaging, GuyKat has the expertise to guide you through the process.
🎂 Happy 15th Birthday to Us! 🎂
This year marks a milestone, GuyKat is officially 15 years old!
As we celebrate our 15th anniversary, it happens to coincide with a special birthday for our CEO and founder, Guy McEvoy. Guy’s vision and leadership have been instrumental in shaping GuyKat into the business it is today. From day one, his vision was to create a people-centric business and whilst he understood that technology drives the solutions, it’s the people behind the scenes who truly make the difference.
At GuyKat, we’ve built a team of talented, like-minded professionals who bring their expertise, collaboration, and a sense of fun to the workplace every day. Plus, over the past 15 years, we’ve also had the privilege of working with some amazing clients and partners. There are not many companies that you can party and work with, but that is just our way!
As we look to the future, we’re more excited than ever about what lies ahead. Here’s to the next 15 years! And of course, here’s to the people who make it all possible – our team, clients, and partners who’ve supported us along the way.
Cheers 🥂
How do I turn my ideas into effective eLearning content?
At GuyKat, we create tailored eLearning solutions. To do this, we follow an instructional design methodology with five steps. It’s called A-D-D-I-E. This might sound like a cheerleading chant, but ADDIE is used to streamline the production of your course content.
Let’s look at the various stages to create effective eLearning using ADDIE today.
A - Analyze.
We start by listening.
We collaborate with you to understand your business and learners' needs. Common questions we ask are “Who are your learners?” “What do you want to teach?” or “What type of behavioral change is desired?”. We are agnostic to how we build your content so we can determine the format in line with your needs. We assess how to chunk up your learning, the release schedule, how the content will be accessed, etc.
D - Design.
We create a blueprint for your course.
We will work with you to create detailed scripts and storyboards for your online learning, before we even start development. If you know what you want to teach, but need help communicating it, our Instructional Designers are professionals at designing content that delivers your learning outcomes through online engagement. Blending our instructional design expertise with your subject-matter knowledge, we tailor everything to your brand and voice.
D - Develop.
We bring your content to life.
Our award-winning team are experts in design and development. We utilize a range of authoring tools and multimedia elements such as videos, animations, downloadable resources, and simulated scenarios that make your learning engaging and memorable. We also share our work frequently to encourage collaboration and ensure you can edit your content at any stage. This process means you create the perfect content that delivers your learning objectives and captivates learners.
I - Implement.
We know there’s no point having awesome content without a great platform.
Once you’ve completed your eLearning development, we help you deliver your training to your learners and boost engagement. Equally, if you are part of a large, global corporation, we can translate your content, no matter the type of training or language to support multi-language set ups. We have been a trusted partner of Docebo for over a decade, helping maximize the value of investments in this powerful LMS. Our Docebo consultancy team can work with you to deliver your longer-term strategy and help with the continued evolution of your platform.
E - Evaluate.
We assess your content’s ongoing effectiveness.
Pushing your content live isn’t the end, it’s actually the start. We want your training to be sticky (and we don’t mean in a gross way)! Even the best configured platform and content libraries requires ongoing support. Your learners will want to see new iterations and updates in order to make your training integral to your evolving business. We support you by assessing your current performance and integrating new marketing and/or gamification elements to increase learner engagement.
Summary
Choosing GuyKat as your content development team means opting for a personalized, responsive, and industry-leading partner. We are committed to quality assurance, innovative ideation, and flexible workflows, making us the ideal choice for those seeking friendly and expert instructional design and consulting services. So, create effective eLearning content using ADDIE with us today.
Want to know more?
Watch our 60-second video on ADDIE or Get in touch.
Building Your Own vs. Hiring an Agency: Which is Best for Your eLearning Content?
Anyone tasked with making corporate learning faces a choice - should you create content in-house or outsource to an agency? There's no right or wrong but there are pros and cons of each. Here is our take:
In-house Content Development
In an ideal world, everyone would have the time, resources and skills to build their own content. You will understand your audience, company, and industry like no one else. However, there are challenges:
- Creating content from scratch takes time and lots of it! It's easy for learning and development to be deprioritised when people have a lot on their plate. Then, once your content is online, without a dedicated team it can be challenging to keep it up-to-date and relevant.
- Development requires skills your team may not have. Even if your team has the subject matter knowledge, they won’t always have the technical know-how required to build modules, design graphics from scratch or the instructional design experience in creating engaging content.
- It can require substantial investment upfront. You’ll have to invest in software including authoring tools and graphic design editing software. It will also take time to train your talent to ensure the success of your online learning experiences so they can bring your vision to life. This will inevitably lead to slower delivery to your learners.
Outsourcing Content Development
Outsourcing your content means bringing in external experts to build your content needs. They will not be experts in your subject, but they will be experts in building eLearning. The benefits of this approach are:
- A dedicated, professional team. When you work with a team you can hit the ground running to keep up with your content demands. You are not constrained by your internal capacity. You have access to an entire team of individuals who bring a wealth of skills and experience to your project.
- Leverage cutting-edge tools. Everyone’s content needs are unique so there are countless ways to build effective learning modules. By partnering with an agency, you gain access to tools and software designed to develop courses that achieve bespoke learning outcomes.
- You can get started immediately. One of the significant advantages of outsourcing is that content creation moves faster because there is no initial learning curve or the risk of conflicts with your existing workloads.
There isn’t a right or wrong answer to which is best. For some organisations it makes sense to make content in-house, for some, it makes sense to outsource.
By partnering with GuyKat, we can help with either and bridge the gap between the two.
We create award-winning custom eLearning and offer a personalised, responsive, and industry-leading service. We want to feel like an extension of your team and our dedicated team will collaborate with you to create elevated content. Teaching and communicating online is different from teaching and communicating in a classroom. Our Instructional Designers are professionals at designing content that delivers the desired learning outcomes through online engagement.
If you are feeling more confident and wish to build yourself, we can enable you to use FLOWSPARKS. Our team can support you through the immediate learning gap that comes with picking up a new tool.
Conclusion
With GuyKat by your side, you're not just a client, but a valued partner. So, when it comes to deciding between in-house and outsourcing, why settle for one when you can have the best of both worlds?
Do you want to know more about working with GuyKat? Get in touch.
GuyKat Announces Sponsorship of Birmingham Tech Week 2023
GuyKat, a leading provider of innovative eLearning solutions, is excited to announce its sponsorship for Birmingham Tech Week 2023. The UK’s largest regional tech event, which will take place from October 16th to 20th, is set to be the biggest to date. This 5-day celebration is designed to spark inspiration, provide knowledge on topics ranging from Artificial Intelligence to Quantum Computing and Augmented Reality, and foster collaboration among participants from diverse sectors.
Birmingham Tech Week is a highly anticipated annual gathering that brings together tech enthusiasts, industry leaders, entrepreneurs, and professionals from across the West Midlands and beyond. With a focus on driving technological advancement and fostering collaboration, the event offers a diverse range of workshops, panel discussions, keynote presentations, networking opportunities, and a Black Tie award ceremony.
As a company deeply committed to leveraging technology for learning and development, GuyKat is proud to support Birmingham Tech Week and its mission to showcase cutting-edge solutions and trends in the tech industry. By sponsoring this event, GuyKat aims to contribute to the growth and prosperity of Birmingham's tech ecosystem while fostering knowledge exchange and innovation.
"We are thrilled to be part of Birmingham Tech Week 2023," said Guy McEvoy, GuyKat's CEO. "GuyKat is an international company that proudly calls Birmingham home. It’s an exciting time to be in the West Midlands tech scene; we’re witnessing innovative businesses scaling up at a rapid rate, and investment is at an all-time high. We look forward to engaging with the dynamic tech community and sharing insights that drive progress in the digital landscape."
During Birmingham Tech Week 2023, GuyKat will actively participate in various sessions, sharing expertise on the latest e-learning methodologies, immersive technologies, and strategies for maximizing the potential of technology-driven learning solutions.
To find out more and register here.
