Anyone tasked with making corporate learning faces a choice – should you create content in-house or outsource to an agency? There’s no right or wrong but there are pros and cons of each. Here is our take:

In-house Content Development 

In an ideal world, everyone would have the time, resources and skills to build their own content. You will understand your audience, company, and industry like no one else. However, there are challenges:

  1. Creating content from scratch takes time and lots of it! It’s easy for learning and development to be deprioritised when people have a lot on their plate. Then, once your content is online, without a dedicated team it can be challenging to keep it up-to-date and relevant. 
  2. Development requires skills your team may not have. Even if your team has the subject matter knowledge, they won’t always have the technical know-how required to build modules, design graphics from scratch or the instructional design experience in creating engaging content. 
  3. It can require substantial investment upfront. You’ll have to invest in software including authoring tools and graphic design editing software. It will also take time to train your talent to ensure the success of your online learning experiences so they can bring your vision to life. This will inevitably lead to slower delivery to your learners.

Outsourcing Content Development 

Outsourcing your content means bringing in external experts to build your content needs. They will not be experts in your subject, but they will be experts in building eLearning. The benefits of this approach are:

  1. A dedicated, professional team. When you work with a team you can hit the ground running to keep up with your content demands. You are not constrained by your internal capacity. You have access to an entire team of individuals who bring a wealth of skills and experience to your project. 
  2. Leverage cutting-edge tools. Everyone’s content needs are unique so there are countless ways to build effective learning modules. By partnering with an agency, you gain access to tools and software designed to develop courses that achieve bespoke learning outcomes.
  3. You can get started immediately. One of the significant advantages of outsourcing is that content creation moves faster because there is no initial learning curve or the risk of conflicts with your existing workloads. 

There isn’t a right or wrong answer to which is best. For some organisations it makes sense to make content in-house, for some, it makes sense to outsource.

By partnering with GuyKat, we can help with either and bridge the gap between the two. 

We create award-winning custom eLearning and offer a personalised, responsive, and industry-leading service. We want to feel like an extension of your team and our dedicated team will collaborate with you to create elevated content. Teaching and communicating online is different from teaching and communicating in a classroom. Our Instructional Designers are professionals at designing content that delivers the desired learning outcomes through online engagement.

If you are feeling more confident and wish to build yourself, we can enable you to use FLOWSPARKS. Our team can support you through the immediate learning gap that comes with picking up a new tool.

Conclusion 

With GuyKat by your side, you’re not just a client, but a valued partner. So, when it comes to deciding between in-house and outsourcing, why settle for one when you can have the best of both worlds?

Do you want to know more about working with GuyKat? Get in touch.