Kiehl’s joined the Docebo learning platform to provide a global, easy-to-use, and educational LMS for Kiehl’s Skincare Experts. Their objective was to provide a highly personalized, accessible, and educational platform where the users, Kiehl’s Skincare Experts, could advance their education from anywhere around the world, in any language. In fact, it was once a vision of founding family member, Aaron Morse, to create a Kiehl’s Academy.

In addition to this, Kiehl’s also wanted a bespoke, interactive and engaging eLearning module that every existing and new Skincare Expert could take that conveyed the unique and long-standing heritage of Kiehl’s, enabling Skincare Experts to share these stories with customers around the world, helping to create connections, as well as build trust and credibility.

Services provided by GuyKat included:

• Consultation on maximizing Docebo capabilities for Kiehl’s
• Creation of a bespoke landing page to enhance the first impression of the platform and overall user experience
• Creation of a bespoke eLearning module
• Admin training
• Translations
• Creation of an onboarding portal

GuyKat worked with Kiehl’s to transform their global eLearning vision – from relaying the history of Kiehl’s in an interactive and engaging format to creating a global community portal for Kiehl’s Skincare Experts – into a real user experience by creating customized web pages, adding gamification in modules, and enhancing the UX/UI to help elevate their digital education in all languages. GuyKat explored Kiehl’s ideas, feedback, strategy, and goals, and worked together to achieve a robust and engaging eLearning experience for users that are uniquely designed for Kiehl’s. With an advanced, yet accessible, eLearning platform and community portal, Kiehl’s is now able to provide users with the same personalized, expert digital learning experience that they provide in-store and online to customers.

Kiehl’s joined the Docebo learning platform to provide a global, easy-to-use, and educational LMS for Kiehl’s Skincare Experts. Their objective was to provide a highly personalized, accessible, and educational platform where the users, Kiehl’s Skincare Experts, could advance their education from anywhere around the world, in any language. In fact, it was once a vision of founding family member, Aaron Morse, to create a Kiehl’s Academy.

In addition to this, Kiehl’s also wanted a bespoke, interactive and engaging eLearning module that every existing and new Skincare Expert could take that conveyed the unique and long-standing heritage of Kiehl’s, enabling Skincare Experts to share these stories with customers around the world, helping to create connections, as well as build trust and credibility.

Services provided by GuyKat included:

• Consultation on maximizing Docebo capabilities for Kiehl’s
• Creation of a bespoke landing page to enhance the first impression of the platform and overall user experience
• Creation of a bespoke eLearning module
• Admin training
• Translations
• Creation of an onboarding portal

GuyKat worked with Kiehl’s to transform their global eLearning vision – from relaying the history of Kiehl’s in an interactive and engaging format to creating a global community portal for Kiehl’s Skincare Experts – into a real user experience by creating customized web pages, adding gamification in modules, and enhancing the UX/UI to help elevate their digital education in all languages. GuyKat explored Kiehl’s ideas, feedback, strategy, and goals, and worked together to achieve a robust and engaging eLearning experience for users that are uniquely designed for Kiehl’s. With an advanced, yet accessible, eLearning platform and community portal, Kiehl’s is now able to provide users with the same personalized, expert digital learning experience that they provide in-store and online to customers.

Through Amnesty’s HRE, the organisation reaches over 1 million people which builds the foundation of human rights-based knowledge around the world. It allows anyone, anywhere and at any age to learn about their own human rights – and the rights of others – and how to claim them. 

Amnesty needed a platform that has an engaging user interface. After an extensive selection process, they selected Docebo as the underlying technology to power their Academy. It was important to use all of the features available within Docebo to optimise their learning and make the most of their investment. Accessibility was seen as key to attract more learners and then encourage them to want to come back for more.

Equally important, Amnesty needed eLearning content that was responsive, easily accessible and engaging. The content also had to be translated into multiple languages.

Amnesty wanted a partner to support them with both the optimization of the platform (Docebo) and the creation of the learning content.

GuyKat were selected by Amnesty as their partner for the ongoing development of the Academy. Services provided by GuyKat included:

• course settings 
• improvements to HTML / CSS within the course player custom training materials
• fully leveraging the public catalogue page including updating the display order through custom methods 
• improvement of accessibility of the built-in sign-up form to be accessible across multiple browsers 
• responsiveness on mobile devices. 

GuyKat also assisted with the roll-out of several new languages in the system through localisation updates – fully utilising the out-of-the-box Docebo options.

The GuyKat team worked with Amnesty’s in-house development team to help them get the most out of both the platform and the content authoring tools they use. They’ve also added new functionality to the system which is not natively available. One example is a very bespoke sign-up solution that integrates with social media channels. This was seen as a key enabler of driving new registrations to the system.

A key requirement was that the system fully aligned with Amnesty’s branding. Credibility and authenticity are projected when the content is recognisably presented in the voice of the brand. This credibility drives higher user numbers. Additional investment was made in thinking through the user interface. By creating a clear landing page providing two alternate paths for the learner (easy access to find new content and the content they have already enrolled on) there have been increased repeat visits to the site. The success of this approach has seen the landing page translated to over 15 languages.

Amnesty has a successful Customer Success Partnership with GuyKat. There is a provision of direct support to the Amnesty administration team, allowing knowledge exchange, advice and implementation of specific updates. This service has allowed Amnesty’s learning team to be more efficient and effective with their business goals. The regular communication, facilitated by ad hoc and monthly sessions, ensures that the project is comprehensively serviced.

A well-configured platform is wasted unless the content it serves is excellent. GuyKat developed one of the most viewed courses on the platform ‘An Introduction to Human Rights’, which has so far been translated into 15+ languages. GuyKat has also collaborated with Amnesty in a number of successful courses, including Digital Security and Human Rights and the US Gun Violence Crisis. The biggest challenge was making these courses accessible for users across 200 countries in multiple languages. They needed a simple process to replicate courses into different languages, keeping in mind that quality is not compromised. After weeks of hard work, Amnesty with GuyKat has now put in place a process that works brilliantly on both sides.

When looking to the future, the GuyKat team are excited to see the adoption of the Mobile App – it launches soon and should be another step forward for the project!

Aker BioMarine joined the Docebo learning platform to facilitate both formal and informal learning. Initially, the idea was to use the platform to facilitate onboarding activities, and then over time, increase the use and engagement to a point where employees could create and contribute content on the platform themselves. The vision was to embed learning and sharing culture within the company. Committed to the vision, they found that their internal technical resources supporting the learning platform had limited capacity. Although they had the option to receive implementation support directly from Docebo, it was clear that this wouldn’t meet their capability requirements to allow them to make the most of the system from day one. This led the company to contact GuyKat to partner with them on the implementation of the platform.

Services provided by GuyKat included:

• Consultation on maximising Docebo capabilities for the Aker Bio use-case
• Creation of a bespoke landing page to enhance the first impression of the platform and overall user experience
• Admin training
• Creation of an onboarding portal

Aker BioMarine is moving towards leveraging their learning platform to support more than 400 employees whose locations range from offices to vessels in the Antarctic. This tailored solution enables the vision of a social learning platform to become a reality, integrating both formal and informal learning at the core of their organisation. At the time of writing, their solution now helps to deliver over 120 shareable pieces of content, including training modules and user-uploaded assets for learners worldwide. Crucially, this includes the user-generated content that they needed.

Creation of a bespoke landing page ensured consistency with Aker BioMarine’s brand and corporate voice. This meant that the learning journey would feel like part of the core corporate IT and Web systems, rather than a third-party portal, giving their learning platform extra credibility and encouraging user engagement.

GuyKat and Aker BioMarine worked closely together on the various parts of the solution agreeing on an overall delivery approach in collaboration.