Case Study
Brows, Blush, and Better Learning: How Benefit Engaged a Busy Workforce
In this case study, discover how Benefit Cosmetics partnered with GuyKat to elevate their in-store teams’ expertise to deliver an exceptional customer experience.
At a glance...
Background
Benefit set out to elevate the expertise of their in-store teams to consistently deliver an exceptional customer experience. Their learning objectives were to deepen product knowledge and enhance service skills across their global retail teams.
To support these goals, they sought a digital learning solution to complement the hands-on training already in place. Partnering with GuyKat, they developed a suite of engaging, mobile-friendly content using FLOWSPARKS. The aim was to create a fun, accessible experience that reflects the Benefit brand in multiple languages.
What was the learning challenge?
Benefit’s learners operate in high-paced retail environments, often completing training on the job during brief breaks between customer interactions. Many work solo or with just one colleague per shift, making flexibility essential.
Benefit identified the following needs:
Their training needed to engage new starters quickly, support long-term development, and encourage retention.
Crucially, it also had to reflect Benefit’s bold, fun, and cheeky personality, keeping learners motivated, connected, and excited to learn.
As a global brand, Benefit also needed to ensure the modules could be easily localised, adaptable to different cultural contexts and editable by local teams, even those without a background in eLearning.
It had to be compatible across multiple LMS platforms and simple to maintain and update.
They needed an intuitive authoring tool that would empower trainers at a local level.
What was the solution? OR Benefit
GuyKat created a bespoke learning experience aligned with Benefit’s dynamic culture and brand identity.
Key elements of the solution included:
Fabulous Content:
Built using sound Instructional Design principles, the modules were broken down into bite-sized learning experiences. Each focused on either core product knowledge or soft skills in selling techniques, empowering learners to build confidence quickly and deliver exceptional service from the shop floor.
FLOWSPARKS experts:
GuyKat’s bespoke content team worked closely with Benefit to bring their ideas to life in FLOWSPARKS. GuyKat’s team of designers and developers tailored every element to reflect the brand’s voice, tone, and playful identity.
Accessible training:
Unrestricted navigation and resumable activities meant learners could dip in and out of training during quieter moments on the shop floor, making the experience seamless, flexible, and suited to real-world retail schedules.
On-brand design:
From custom buttons to branded backgrounds and colour palettes, the learning experience looked and felt unmistakably Benefit, bringing their fun, cheeky personality into every interaction.
Flexible delivery for different partners:
For major retail partners with their own LMS, Benefit supplied SCORM packages that could be delivered directly within their existing platforms. For partners without an LMS, content was made available via dedicated Event Pages, optimised for busy learners to access bite-sized content quickly. The FLOWSPARKS FastPass option further streamlined access, allowing learners to login quickly.
Pain-free Localisation:
Using FLOWSPARKS’ built-in AI-powered translation tools, Benefit was able to localise content into multiple languages quickly and easily, without needing to manage separate SCORM files.
What was the impact?
The impact of Benefit’s eLearning initiative has been significant.
The US launched fully first (which makes up over 50 percent of the business) with four retailers and brand boutiques. .
This launch saw great progress and interactions on the US FastPass and LMS. With 7,189 activities in progress or completed in the US alone.
“They don’t just provide content and platform solutions that feel custom to our needs but also high caliber professionalism that my team raves about.”
Becky Watkins-Navarro
VP, Head of Global Education at Benefit.