GuyKat has been shortlisted for Scaleup Company of the Year… and why it matters to us

We are excited to be shortlisted for Scaleup Company of the Year at this year’s TechWM Awards.

We pour a lot into our people at GuyKat, so this recognition isn’t just about revenue curves or headcount graphs, it’s about the humans behind them.

At GuyKat, we believe great growth comes from great people. So we back ours with development, mentorship and everyday support. When we say we’re people-first, we mean it.

Collage of GuyKat team events—dinners, meet-ups and a large group photo at Austin Court, Birmingham.

How we’ve scaled:

  • People-first growth: Since 2020, we’ve tripled our headcount without losing our culture. We have achieved this through smart recruitment and internal development. Every single employee has regular, dedicated 1-1s. These sessions aren’t status updates, they’re check-ins on wellbeing, progress, challenges, and aspirations. They’re about unlocking the potential of individuals who want to grow.

  • Putting our clients top of the list: We pair high client standards with real personal support. Last year, we exhibited at five international events, growing our visibility and reaching new markets. We have expanded our service offering with new partnerships including an AI-powered video creator, Colossyan.

  • A Graduate Scheme that builds future leaders: We recruit graduates not just for what they know, but for their potential. Over the course of 18 months, graduates rotate through teams to help them find the area where their talents shine brightest. Each graduate is paired with a dedicated mentor in each rotation, given 1-1 development sessions with senior leadership, and encouraged to set personal and professional goals. By the end of the programme, they don’t just ‘slot into a job’, they become integral to shaping the future of their chosen team. The result? A retention rate of over 90% and a new generation of rising stars.

  • Wellbeing you can feel: We’ve trained Mental Health First Aiders across the business so there’s always someone to talk to, no matter the challenge.

  • Community that works online and off: We host monthly socials designed for everyone, including film club, pub trips, chess competitions, sports day, badminton sessions, curry night and virtual quizzes. We have friendships that started here, and it’s all naturally happening across the business.

  • Tools for better teamwork: We use DiSC personality profiling to help teams understand each other’s working styles and communicate more effectively.

The awards

For us, “scaleup” has never been shorthand for “grow at any cost”. It’s meant grow with intent, protecting what we do best, nurturing potential, and building a place where talented people can do the best! We’ve scaled consciously without losing what makes us “us” 💙 So best of luck to everyone nominated on Friday. There’s brilliant work happening across our region and whatever happens on the night we still feel lucky to be shortlisted.

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