How Benefit Launched Bold, On-Brand Learning… And Why You Should Too

When your teams are serving customers all day, learning has to be fast to launch, easy to use, and unmistakably you.

That’s why Benefit Cosmetics chose GuyKat and FLOWSPARKS, a partnership that blends award-winning learning design with a flexible, component-based authoring platform.

Why partner with GuyKat & FLOWSPARKS

1) Launch at pace
Our team is full of expert consultants, IDs, designers and developers that can turns brand guidelines and training goals into polished modules, fast. FLOWSPARKS’ component-based authoring keeps build and review cycles lean, so you ship sooner.

2) An experience that feels 100% on-brand
We design learning that looks and sounds like you. No “off-the-shelf” vibe, everything we make is bespoke and an experience that learners actually want to open.

3) Built for real learners
With unrestricted navigation, resumable activities and bite-size content, leaners can learn in short bursts of learning on the go between day-to-day with no lost progress.

4) Deployment that fits your ecosystem
Distribute SCORMs to your LMSs, or use Event Pages or FastPass for rapid access. One content strategy, multiple routes to delivery.

5) Localise once
FLOWSPARKS’ AI-powered translation streamlines multilingual rollouts without duplicating SCORM files. Local teams can update copy and context quickly with no development required.

Proof in practice: Benefit’s rollout

The challenge
Benefit needed engaging, brand-true training for 12,000+ licensed aestheticians and Brow & Beauty Experts working in fast-paced retail settings, often learning on the job and in short bursts.

What we delivered

• Bite-sized modules combining product knowledge with practical selling skills

• End-to-end branding through UI and visual design

• Flexible delivery across SCORM, Event Pages, and FastPass

• Quick, maintainable localisation via FLOWSPARKS AI translation

Early impact
The US market (over half of Benefit’s global business) launched first across four retailers and brand boutiques, driving 7,189 activities in progress or completed during the initial phase.

Explore the full story

📖 New case study: Brows, Blush & Better Learning Download the PDF

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