GuyKat Shortlisted for Scaleup Company of the Year
GuyKat has been shortlisted for Scaleup Company of the Year... and why it matters to us
We are excited to be shortlisted for Scaleup Company of the Year at this year’s TechWM Awards.
We pour a lot into our people at GuyKat, so this recognition isn’t just about revenue curves or headcount graphs, it’s about the humans behind them.
At GuyKat, we believe great growth comes from great people. So we back ours with development, mentorship and everyday support. When we say we’re people-first, we mean it.
How we’ve scaled:
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People-first growth: Since 2020, we’ve tripled our headcount without losing our culture. We have achieved this through smart recruitment and internal development. Every single employee has regular, dedicated 1-1s. These sessions aren’t status updates, they’re check-ins on wellbeing, progress, challenges, and aspirations. They’re about unlocking the potential of individuals who want to grow.
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Putting our clients top of the list: We pair high client standards with real personal support. Last year, we exhibited at five international events, growing our visibility and reaching new markets. We have expanded our service offering with new partnerships including an AI-powered video creator, Colossyan.
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A Graduate Scheme that builds future leaders: We recruit graduates not just for what they know, but for their potential. Over the course of 18 months, graduates rotate through teams to help them find the area where their talents shine brightest. Each graduate is paired with a dedicated mentor in each rotation, given 1-1 development sessions with senior leadership, and encouraged to set personal and professional goals. By the end of the programme, they don’t just ‘slot into a job’, they become integral to shaping the future of their chosen team. The result? A retention rate of over 90% and a new generation of rising stars.
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Wellbeing you can feel: We’ve trained Mental Health First Aiders across the business so there’s always someone to talk to, no matter the challenge.
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Community that works online and off: We host monthly socials designed for everyone, including film club, pub trips, chess competitions, sports day, badminton sessions, curry night and virtual quizzes. We have friendships that started here, and it's all naturally happening across the business.
- Tools for better teamwork: We use DiSC personality profiling to help teams understand each other’s working styles and communicate more effectively.
The awards
For us, “scaleup” has never been shorthand for “grow at any cost”. It’s meant grow with intent, protecting what we do best, nurturing potential, and building a place where talented people can do the best! We’ve scaled consciously without losing what makes us "us" 💙 So best of luck to everyone nominated on Friday. There’s brilliant work happening across our region and whatever happens on the night we still feel lucky to be shortlisted.
Want to know more?
✨ Read more about our story
🌱 Start your career with us! (More opportunities coming in January 2026!)
Why AI Avatars Could Be the Game-Changer Your Business Needs
Why AI Avatars Could Be the Game-Changer Your Business Needs
When it comes to creating training, marketing, or internal communication videos, one truth remains: people connect with people.
Whether it’s a friendly face explaining a process, a confident presenter introducing a product, or a reassuring voice guiding learners through a scenario, a human touch makes your message stick.
Traditionally, that human touch meant scheduling time, booking studios, arranging lighting, filming days… and crossing your fingers that you wouldn’t need to re-shoot if something changed.
That’s where Colossyan’s AI avatars change the game.
Colossyan avatars give you the feel of speaking directly to a person, without the time, cost, or logistics of hiring a presenter. The avatars look natural, engage the viewer, and can deliver your content in multiple languages, perfect for global teams or diverse audiences.
How can we help?
For many businesses, the hardest part isn’t the technology, it’s knowing how to use it well. That’s where we come in.
At GuyKat, we help you get set up with Colossyan, guiding you from your very first video to a fully scalable content strategy. We don’t just hand over the technology, we help you make the most of it.
That includes:
- Opening animations and branding to make your videos instantly recognisable.
- Script and scene planning so you can deliver a clear, engaging message.
- Consulting Workshops to align Colossyan with your learning goals and set up for success.
- Branded Hype Video to generate excitement and encourage adoption of your new content.
Still stuck for ideas?
Let us turn your training into scenario-based learning!
This style of learning puts the viewer in a realistic situation and lets them explore different outcomes based on their choices, making the training more immersive and impactful. With avatars, these scenarios feel more human and relatable, but remain easy to update when policies, products, or processes change.
🤙 Book a demo and see this in action today.
Want to learn more?
If your business needs engaging, cost-effective video content that can evolve as quickly as your organisation does, we can help. Bring the warmth and connection of a real person, combined with the speed, flexibility, and scalability of AI.
With tools like this, you’re not just making videos, you’re making communication effortless.
🫂 Learn more about our partnership with Colossyan
💻 See how we use Colossyan
🚀 Ready to get started? Get in touch to learn about our AI Video Launch Pack.
A Platform That Works for Everyone
How Nord Anglia Transformed Learning with GuyKat
Nord Anglia Education is a premium international school group with over 80 schools in 33 countries. They believe outstanding teachers make outstanding schools and that means investing heavily in the professional development of their staff.
To deliver a world-class education, Nord Anglia needed a scalable, intuitive learning platform that could grow alongside their global organisation. With a strong emphasis on collaboration and continuous development, they turned to Docebo and to GuyKat to make it happen.
What was the challenge?
As Nord Anglia Education grew, so did its library of onboarding and training content. But with so many users, from teachers to administrators, learners were struggling to find the resources relevant to them. Engagement was inconsistent, and the platform needed a smarter structure to support their goals.
Our Solution: Designed for Scale, Built for People
1. A Smarter Navigation System
We developed a custom drop-down mega menu using HTML and CSS, giving users the ability to filter content by school, topic, or type.
2. Custom Templates for Flexibility
We created branded, easy-to-edit widget templates, complete with detailed documentation and training. This meant any admin could maintain and update the platform independently.
3. A true social learning space
With a clear strategy to support Docebo Communities, we gave learners across continents the opportunity to connect, share knowledge, and support each other. This evolved from a content repository into a true social learning space.
What was the impact?
All these changes helped boost user engagement from just 20% to an incredible 94% post-launch.
The transformation has already delivered measurable impact, from time saved on admin tasks to significantly higher learner engagement. And this is just the beginning. With plans to integrate Docebo with their HR platform, Nord Anglia Education is preparing for a fully personalised learning journey aligned with career progression.
“GuyKat supports us to make our platform fly.”
— Vicky Wheeldon, Learning Experience Designer, Nord Anglia Education
Why did it work?
At the heart of this transformation was true collaboration. Nord Anglia’s team brought curiosity, clarity, and commitment to the project, working closely with us to create a platform that truly meets their learners’ needs.
“It’s been a wonderful partnership because we can talk openly about what we need and get to the bottom of it… they suggest what has worked elsewhere and support us.”
— Julia Gallois, Learning Experience Designer, Nord Anglia Education
We believe great learning experiences don’t happen by accident, they are designed with purpose. That’s why we’re proud of what we’ve achieved with Nord Anglia, and why we’re excited to keep helping organisations around the world make learning more accessible, effective, and engaging.
Want to learn more?
Want to see what’s possible when learning platforms are built with people in mind?
🥳 Explore more success stories
📖 Learn more about Nord Anglia Education's story on Docebo
👉Get in touch with our team today
Behind the Scenes at GuyKat: Meet the Team
At GuyKat, we believe a great workplace starts with great people.
That’s why we recently turned the camera on our team...
We asked a few (chaotic) questions. We got a lot of unexpected answers. And we captured a snapshot of what makes our culture so unique.
This is an insight into unscripted life at GuyKat. From spontaneous impressions to questionable mouse mats and terrible jingles, this video is a celebration of the personalities that power our business.
Whether you're curious about what it’s like to work here, considering applying, or just need a laugh, we think you’ll enjoy it.
Featuring...
Want to be part of a team that supports, inspires, and occasionally makes you snort-laugh in meetings?
✨ See more from our team by following along on Instagram
✅ Apply for our Graduate scheme
We're growing. Come join us.
Will AI Kill the eLearning Business?
This week on LinkedIn our CEO Guy McEvoy released a video giving his take on one of the most talked about questions in eLearning: Will AI Kill the eLearning Business?
Spoiler alert: the answer is no, as long as we embrace the opportunities this new chapter brings. Hear what Guy has to say about how AI is shaping the future of eLearning and what that means for companies like ours in the video below.
It’s a must watch for anyone curious about where the industry is headed!
A Smarter Way to Train Docebo Admins
Docebo admin training for Merz Aesthetics
Who are Merz Aesthetics?
Merz Aesthetics is a global healthcare company with a rich history of over 110 years, still run by the same family today. Merz prioritises purpose over profit, focusing on supporting healthcare professionals through education and insights. Their goal is to equip experts with the latest clinical practices to deliver trusted results.
We’ve had the privilege of supporting the development of Merz’s customer learning platform, MAX Merz Aesthetics Exchange, on Docebo. This platform was created to be an unparalleled resource for their expert customers, grounded in trusted, science-based aesthetics.
The Need for Scalable Docebo Admin Training
As the global rollout of MAX across multiple languages neared completion, Merz identified a critical next step: upskilling the internal employees who would manage and maintain the platform in their roles as Power Users and Superadmins.
Traditionally, this kind of admin training is delivered through live sessions, either via calls with platform specialists or in person, where employees gather together to walk through the Docebo features. But with increasingly remote workforces and the challenge of retaining large amounts of information in just a couple of days, this approach posed clear limitations.
GuyKat’s Custom Docebo Training Solution
To solve this, we proposed to create bespoke, on-demand training modules tailored to Merz’s unique Docebo setup. The strategy was simple but powerful, pairing our Platform Consultants with our Instructional Designers to produce relevant, engaging training content.
Together, we developed a structure that broke down the complexity of the platform into 13 shorter, focused modules. These were designed to be digestible, easy to revisit, and directly aligned with real-life tasks Merz admins perform regularly.
Designed for Clarity, Built for Learners
Each module followed three core principles:
- Visually engaging and on-brand, using Merz’s design language, to make the content feel familiar and accessible
- Task-based and practical, featuring real platform screenshots and walkthrough videos to guide learners through the more complex processes
- Modular and flexible, allowing admins to learn at their own pace and revisit content whenever they need it
Future-Proof and Ready to Scale
Crucially, this learning solution was built with the future in mind.
The modules are easy to update as the platform evolves, and the structure supports localisation for other languages, setting the stage for global consistency and reach.
By blending platform knowledge with expert learning design, we created something that goes beyond documentation, it’s a sustainable, engaging way to build long-term capability.
We’re proud of what we’ve built with Merz and excited to create more tailored training solutions for our Docebo clients. After all, great learning isn’t just about delivering information, it's about making it accessible, memorable, and built to last.
Docebo admin training for Merz Aesthetics Blog Post written by Aleks Tuneski - Instructional Designer at GuyKat
Want to know more about Docebo admin training for Merz Aesthetics?
Full case study: GuyKat & Merz Case Study
See what Docebo has to say: Docebo Case Study
Learn more about our Content Services: Content Development
Want to see a demo? Get in touch
Why Learning Technologies 2025 is a Must-Attend Event
By David Brannon, Senior Consultant and Head of Strategic Growth at GuyKat - Exhibiting at Learning Technologies 2025
April is fast approaching, and with it comes one of the most exciting events in the learning technology space: Learning Technologies 2025 in London. As a long-time attendee, I’ve seen firsthand how the industry has evolved, and this year, I’m particularly excited because our bespoke content creation team will be sharing the stand with our partners FLOWSPARKS. We’re ready to showcase how we help companies share knowledge at scale.
What is your perspective on Learning Technologies?
I’ve always been fascinated by technology, whether it’s VHS's golden age, vinyl records' charm, or even the classic appeal of the Amiga computer. My love for tech and my background in content production have shaped my passion for storytelling and narrative-driven learning experiences. Today, in the world of digital learning, we have the opportunity to create content that is not only effective but also visually stunning and most importantly, memorable.
Over the years, I’ve seen eLearning evolve from dull, click-next slideshows into truly immersive experiences. However, the stigma around “eLearning” still exists. Too often, companies deploy content that fails to engage or provide real value.
At GuyKat, we’re on a mission to change that. We believe learning should be best in class, enabling people to gain new skills in meaningful ways.
Why is FLOWSPARKS the future of scalable learning?
At Learning Technologies 2025, we’ll be showcasing FLOWSPARKS, a powerful Learning Content Management System (LCMS) that revolutionises the way businesses create and deliver learning experiences.
With FLOWSPARKS, you can:
✅ Develop content rapidly
✅ Make updates with ease
✅ Scale effortlessly across teams
✅ Deliver enterprise-level, multilingual solutions
Just this week, we had a project where we needed to get translations operational, fast. It reminded me of that iconic scene in Jurassic Park (this reminds me I still need the VHS version for my collection!) where the kids find the right part of the computer system to bring the power back online just in time. Similarly, FLOWSPARKS allows us to localise their content fast using AI-powered translations. You can quickly roll out localised learning experiences without the headache of managing multiple SCORM files because once the content is created, all translated versions are available within the same package. This means businesses no longer have to struggle with outdated, hard-to-update content. Instead, they can embrace a flexible system that keeps their learning materials fresh and relevant.
And it’s not just about technology because, at GuyKat, we help companies craft a content strategy that truly elevates their learning and development initiatives. Our team of content experts can help you with full consultation services, scripting, producing bespoke graphics and development time that can get you up and running quickly.
Why should you come and say hello at Learning Technologies 2025?
We’re going big this year. Our stand at Learning Technologies 2025 will be our biggest yet, and we’re eager to connect with like-minded professionals who are passionate about making learning better. Whether you’re looking to enhance your online training, explore authoring solutions, or discuss how to create high-impact learning strategies, we’d love to chat.
If you’re attending, make sure to stop by our stand and see how we’re helping businesses embrace innovative learning solutions that truly work. Let’s change the narrative around eLearning and create content that captivates, engages, and drives real skill development.
See you in London on April 23rd and 24th!
GuyKat and FLOWSPARKS are exhibiting at Learning Technologies 2025 in London at stand G10.
Secure your free visitor pass today.
What’s It Like to Be a Graduate at GuyKat?
GuyKat Graduate Scheme Experience: Insights from Katka
👩🎓 Katka Cervinkova 👩🎓
Can you tell us about your role at GuyKat and how long you’ve been part of the team?
I have been part of the GuyKat Graduate Scheme for about seven months. Part of my time has been spent in the Platform Enablement Team and UX/UI Team, where I had the opportunity to learn about the Docebo platform and just how far the out-of-the-box look and feel of Docebo can be changed.
What was your experience like on the GuyKat Graduate Scheme?
Amazing. People at GuyKat are incredibly nice and helpful, prompting me to ask questions, be curious, and aim to learn as much as possible. I had the opportunity and space to try out the things I learned, talk about them, and build on that knowledge.
Why did you apply to the Graduate Scheme at GuyKat?
When I first read about the Graduate Scheme at GuyKat, I was pleasantly surprised. Although I have encountered several Graduate Opportunities before, none of them were quite like this. I liked the opportunity to learn about all the different parts of the business and to find the ones that would be most interesting to me while having the possibility of fully committing to a role once I finish the scheme. Before I joined GuyKat, I had just finished my Bachelor's Degree in Graphic Design and I was looking for an opportunity just like this. I found applying straightforward because it is not about how much you currently know but about how much you want to grow.
What do you enjoy most about your current role at GuyKat?
I am studying Graphic Design and want to work with it to some extent. Being a part of the UX/UI Team allows me to put what I learned into action and grow. However, I also like the responsibility that falls on me to do the best job I can. Being part of GuyKat helped me break out of my shell more and gave me opportunities to expand my comfort zone. When it comes to learning the technical skills that come with the different roles, my knowledge went from 0 to 90 (I won’t say 100, I don’t know everything there is), and that learning curve is still very steep.
What advice would you give to someone considering a career at GuyKat?
Be 100% in it, be open to learning, and write your cover letter with your real thoughts!
Want to join our team?
👉 Find out more about our Graduate Scheme
👉 Apply to our open job adverts
👉 Learn more about GuyKat from our CEO
GuyKat was founded to be people-centric. We care about each other and what we do. Believe it or not, we have grown true friendships from our close-knit team and maintaining our culture and values is as important to us as our continued growth. Come and join our team today!
GuyKat announces new partnership with Colossyan
AI-powered video creation for eLearning
At GuyKat, we’re always looking for new ways to help our clients create engaging learning experiences. That’s why we're thrilled to announce our latest partnership with Colossyan, an AI-powered video creation tool that transforms how we think about video creation in eLearning.
Why Colossyan?
Video has always been a powerful tool for learning, but let’s be honest, it’s historically been a challenge to produce, and an even bigger headache to update once it’s been recorded. Colossyan changes all of that. You can now create high-quality, AI-powered videos that are quick to record and edit when content needs refreshing.
We believe video is perfect for bite-sized learning and delivers information in a way that’s both accessible and effective. The best part? This isn’t just another AI hype story. Colossyan is a market-ready solution that makes high-quality video creation accessible to L&D teams and beyond. If you’re looking for a way to rapidly produce professional-looking videos, this is it.
What does this mean for you?
As part of this partnership, GuyKat is now an authorised reseller of Colossyan’s software, as well as a provider of additional professional services to support Colossyan customers. This means our clients not only get access to an incredible tool, but they also have our expert guidance in making the most of it.
Our mission at GuyKat has always been to help organisations share knowledge at scale through technology. Colossyan aligns perfectly with this vision, offering an innovative solution that complements our existing suite of services. Whether you’re already working with us on bespoke content creation, or updating your existing content, Colossyan is another exciting tool we can bring to the table.
What comes next for AI-powered video?
We see huge potential for AI-driven video in eLearning and we can’t wait to introduce this technology to you.
If you’re interested in seeing how Colossyan can enhance your learning strategy, get in touch.
Learn more about our Partnership:
👉 News story published on Learning News
👉 AI version of our CEO!
Thinking about joining the GuyKat Graduate Scheme?
Hear from Hannah about her current experience on the GuyKat Graduate Scheme.
👩🎓 Hannah Johnston👩🎓
What is your experience like on GuyKat’s Graduate Scheme?
From my first day, I felt like a valued member of the team at GuyKat. In my first few months, I have learnt so much thanks to everyone being so incredibly supportive and encouraging me to pursue my interests. There were so many options for what areas of the business I could do my rotations in, and I got a lot of guidance to help me make the right decisions. I believe leadership genuinely cares about what I want to learn and what I want to do at GuyKat.
What inspired you to apply for the Graduate Scheme at GuyKat?
There were three main reasons why I decided to apply for the Graduate Scheme at GuyKat. The first was because I was really excited by the opportunity to do rotations across professional services, content creation and business administration. I felt that this was a unique opportunity to get a really good understanding of the business as a whole, and figure out what I was passionate about and wanted to pursue a career in. The second reason was that I genuinely love learning and I was interested in moving into the tech industry. As GuyKat is an eLearning agency, it combines both learning and technology, so that sounded ideal! Then, the third main reason I applied for this job was because finding a job with a work environment where I would be happy, and where my professional growth would be nurtured, was really important to me. From reading the job advert and looking at GuyKat’s website, I got the impression that GuyKat had a really supportive culture, and that had a big influence over why I applied for this job. Now that I’m on the Graduate Scheme, I can confirm that my gut feelings of ‘I will learn a lot through this Graduate Scheme’ and ‘GuyKat’s culture seems pretty cool’ were 100% correct and I am very happy here.
What stood out to you about GuyKat?
Something that stood out to me about GuyKat was who their clients are. GuyKat works with some of the biggest brands in the world, and these clients have amazing things to say about GuyKat! The feedback we get from our clients is something that makes me really proud to work for GuyKat.
How did you find the application and interview process for the Graduate Scheme?
I thought the application process was smooth and professional. I got a phone call to let me know my written application was successful and that I was invited to have a brief 15-minute online interview with the CEO. I was initially quite nervous about being interviewed by the CEO, but Guy is really nice and it felt more like a conversation than an interview. I was then invited to an in-person interview at the GuyKat office in Birmingham, where Guy and two others interviewed me. Everyone was lovely and made me feel at ease (or as comfortable as you can be in an interview!). Overall, I had a positive experience.
What do you enjoy most about your current role at GuyKat?
I honestly love the people I work with at GuyKat. It is such a lovely place to work. Everyone genuinely seems to care about who I am and what I want to do. If I’m interested in something a colleague from a different team is working on, I can reach out to them and they are always so willing to show me what they are doing or get me involved in the work. I always feel I can ask any questions without being judged.
In what ways do you feel you’ve grown personally or professionally since joining GuyKat?
At GuyKat, there is no such thing as a ‘silly’ question and everyone is encouraged to voice their opinions. I’ve gained more confidence in asking for help, asking about colleagues' work and suggesting ideas. This has really helped my professional development since it has led to insightful conversations and opportunities for me to get involved with tasks across different teams. We also participated in DiSC sessions to learn more about our personalities and our colleagues. I was initially a little skeptical of these sessions, but they were fun and I feel like they helped me understand myself better and how I can improve communication and teamwork with my colleagues. Before joining GuyKat, I was unsure of the direction I wanted to take my career. However, since I started a few months ago, I feel much more confident about the path I want to take, thanks to the amazing support and guidance from leadership.
What advice would you give to someone considering a career at GuyKat or applying for the Graduate Scheme?
My honest advice would be to just be yourself. We have such a mix of different personalities here at GuyKat and I think your application is more likely to be successful if you are your authentic self. Put effort into writing your cover letter; think about why you want to work for GuyKat, why you want a place on this Graduate Scheme, and absolutely do not get ChatGPT to write it!
Want to join our team?
👉 Find out more about our Graduate Scheme
👉 Apply to our open job adverts
👉 Learn more about GuyKat from our CEO
GuyKat was founded to be people-centric. We care about each other and what we do. Believe it or not, we have grown true friendships from our close-knit team and maintaining our culture and values is as important to us as our continued growth. Come and join our team today!