How Benefit Launched Bold, On-Brand Learning... And Why You Should Too
How Benefit Launched Bold, On-Brand Learning... And Why You Should Too
When your teams are serving customers all day, learning has to be fast to launch, easy to use, and unmistakably you.
That’s why Benefit Cosmetics chose GuyKat and FLOWSPARKS, a partnership that blends award-winning learning design with a flexible, component-based authoring platform.
Why partner with GuyKat & FLOWSPARKS
1) Launch at pace
Our team is full of expert consultants, IDs, designers and developers that can turns brand guidelines and training goals into polished modules, fast. FLOWSPARKS’ component-based authoring keeps build and review cycles lean, so you ship sooner.
2) An experience that feels 100% on-brand
We design learning that looks and sounds like you. No “off-the-shelf” vibe, everything we make is bespoke and an experience that learners actually want to open.
3) Built for real learners
With unrestricted navigation, resumable activities and bite-size content, leaners can learn in short bursts of learning on the go between day-to-day with no lost progress.
4) Deployment that fits your ecosystem
Distribute SCORMs to your LMSs, or use Event Pages or FastPass for rapid access. One content strategy, multiple routes to delivery.
5) Localise once
FLOWSPARKS’ AI-powered translation streamlines multilingual rollouts without duplicating SCORM files. Local teams can update copy and context quickly with no development required.
Proof in practice: Benefit’s rollout
The challenge
Benefit needed engaging, brand-true training for 12,000+ licensed aestheticians and Brow & Beauty Experts working in fast-paced retail settings, often learning on the job and in short bursts.
What we delivered
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Bite-sized modules combining product knowledge with practical selling skills
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End-to-end branding through UI and visual design
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Flexible delivery across SCORM, Event Pages, and FastPass
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Quick, maintainable localisation via FLOWSPARKS AI translation
Early impact
The US market (over half of Benefit’s global business) launched first across four retailers and brand boutiques, driving 7,189 activities in progress or completed during the initial phase.
Explore the full story
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Why Learning Technologies 2025 is a Must-Attend Event
By David Brannon, Senior Consultant and Head of Strategic Growth at GuyKat - Exhibiting at Learning Technologies 2025
April is fast approaching, and with it comes one of the most exciting events in the learning technology space: Learning Technologies 2025 in London. As a long-time attendee, I’ve seen firsthand how the industry has evolved, and this year, I’m particularly excited because our bespoke content creation team will be sharing the stand with our partners FLOWSPARKS. We’re ready to showcase how we help companies share knowledge at scale.
What is your perspective on Learning Technologies?
I’ve always been fascinated by technology, whether it’s VHS's golden age, vinyl records' charm, or even the classic appeal of the Amiga computer. My love for tech and my background in content production have shaped my passion for storytelling and narrative-driven learning experiences. Today, in the world of digital learning, we have the opportunity to create content that is not only effective but also visually stunning and most importantly, memorable.
Over the years, I’ve seen eLearning evolve from dull, click-next slideshows into truly immersive experiences. However, the stigma around “eLearning” still exists. Too often, companies deploy content that fails to engage or provide real value.
At GuyKat, we’re on a mission to change that. We believe learning should be best in class, enabling people to gain new skills in meaningful ways.
Why is FLOWSPARKS the future of scalable learning?
At Learning Technologies 2025, we’ll be showcasing FLOWSPARKS, a powerful Learning Content Management System (LCMS) that revolutionises the way businesses create and deliver learning experiences.
With FLOWSPARKS, you can:
✅ Develop content rapidly
✅ Make updates with ease
✅ Scale effortlessly across teams
✅ Deliver enterprise-level, multilingual solutions
Just this week, we had a project where we needed to get translations operational, fast. It reminded me of that iconic scene in Jurassic Park (this reminds me I still need the VHS version for my collection!) where the kids find the right part of the computer system to bring the power back online just in time. Similarly, FLOWSPARKS allows us to localise their content fast using AI-powered translations. You can quickly roll out localised learning experiences without the headache of managing multiple SCORM files because once the content is created, all translated versions are available within the same package. This means businesses no longer have to struggle with outdated, hard-to-update content. Instead, they can embrace a flexible system that keeps their learning materials fresh and relevant.
And it’s not just about technology because, at GuyKat, we help companies craft a content strategy that truly elevates their learning and development initiatives. Our team of content experts can help you with full consultation services, scripting, producing bespoke graphics and development time that can get you up and running quickly.
Why should you come and say hello at Learning Technologies 2025?
We’re going big this year. Our stand at Learning Technologies 2025 will be our biggest yet, and we’re eager to connect with like-minded professionals who are passionate about making learning better. Whether you’re looking to enhance your online training, explore authoring solutions, or discuss how to create high-impact learning strategies, we’d love to chat.
If you’re attending, make sure to stop by our stand and see how we’re helping businesses embrace innovative learning solutions that truly work. Let’s change the narrative around eLearning and create content that captivates, engages, and drives real skill development.
See you in London on April 23rd and 24th!
GuyKat and FLOWSPARKS are exhibiting at Learning Technologies 2025 in London at stand G10.
Secure your free visitor pass today.