AI translations are good enough, just press translate – but are they?
“AI translations are good enough, just press translate”
It sounds efficient. But is it enough?
AI has transformed how we handle multilingual content. The speed is impressive and the accessibility is powerful. What once took weeks can now take minutes. But treating translation as a “click and forget” task is risky.
Accurate translation isn’t just about correct grammar or spelling. It’s about meaning, tone and cultural connection.
AI translation doesn’t solve localisation
It is a common mistake to use 'translation' and 'localisation' interchangeably, but they serve very different purposes:
- Translation is the direct, word-for-word replication of a piece of text.
- Localisation is making that translation fit contextually while maintaining the integrity of mnemonics, acronyms, and cultural relevance.
Localisation requires more than translation. What feels appropriate in one country may feel tone-deaf in another. What is legally compliant in one region may be entirely different or even non-compliant elsewhere. Tone varies wildly across borders. Some cultures prefer a more laid-back, informal approach to learning, while in others, formality is everything.
AI might translate the words, but only a native speaker can ensure the message is conveyed with the appropriate respect and impact.
AI often misses the mark in a professional context
AI struggles to convey brand voice and often fails to grasp the nuance required for sensitive workplace topics.
Translation engines can occasionally lose the thread of technical context with devastating results.
In one instance, a translation engine replaced the term for a Brachial vein with the Basilic vein. In a medical training context, an uncorrected error like that could lead to life-threatening mistakes in physician training.
A phrase that works perfectly in English can fall flat (or worse, offend!) in another language. Idioms don’t always travel. Humour rarely translates cleanly. Brand voice can easily become diluted.
At GuyKat, a human review sits at the heart of the process
At GuyKat we are always looking to improve and make use of new technologies.
As such have moved from the old, manual and slow way of working to the much quicker AI supported method:
- We spend time ensuring that spelling, grammar and tone are correct in the original content to set translation up for success. Post-editing (PEMT) is still essential for every piece of content, so we ensure a human editor reviews each localisation to give you the best of both worlds, retaining the tone of voice and consistent terminology throughout. Because translation quality doesn’t start at the end, it starts at the source.
- We build robust translation memory and termbases. AI can then tap into previously approved content, ensuring terminology remains consistent across modules, updates and markets.
- We always quality assure the localised content. Because learners in Germany, France or the US shouldn’t have a different experience simply because of language. The standard should be identical.
AI might help us move faster but human expertise ensures we never compromise on quality.
Want to talk to a real human about it?
That’s where GuyKat comes in.
Talk to Carris today: Contact Us - She’s real and often found either shooting arrows at her archery club or curled up with her two cats, knitting, the ice hockey or a good book and she’s ready to listen.
✨ Learn more about how we take a smarter approach to translation and localisation
Find out more about our tailored learning solutions
A Conversation with La-Z-Boy: Driving Efficiencies with an AI toolkit
Considering Colossyan? See How La-Z-Boy Is Using AI Video to Scale Learning, Fast
If you’re exploring Colossyan, chances are you’re looking for one thing, a faster, more sustainable way to create learning content without compromising quality or brand consistency.
AI video promises a lot. But what does it actually look like in practice?
Take a peek inside a global organisation, with real learners, real constraints, and real expectations.
On Wednesday 11th February, GuyKat is hosting a 30-minute, candid webinar with La-Z-Boy to answer exactly that.
This isn’t a product demo.
It’s a behind-the-scenes conversation about how Colossyan fits into a modern learning toolkit—and what L&D teams should know before taking the leap.
The Reality of Scaling Learning
For many L&D and HR teams, content creation becomes the bottleneck:
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Video takes too long (and costs too much)
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Updates require reshoots or external vendors
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Global teams wait months for localised content
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Brand consistency is hard to maintain at scale
La-Z-Boy faced these same challenges while supporting a 10,000+ global workforce across retail, manufacturing, and corporate environments. They didn’t need more content. They needed a smarter way to create and maintain it. That’s where Colossyan came in.
Why This Webinar Is Different
This session is designed specifically for teams who are AI-curious but outcomes-driven. Led by David Brannon, Head of Strategic Growth at GuyKat, the conversation will focus on what actually worked and what they’d do differently next time!
You’ll hear directly from:
- Tessa Bierlein, Senior Talent Development Specialist, La-Z-Boy
- Kristen Perkins, Senior Global Talent Development Manager, La-Z-Boy
Both bring hands-on experience of applying Colossyan inside a real learning ecosystem, not in isolation, but alongside existing tools, platforms, and processes.
Register today!
A Conversation with La-Z-Boy: Driving Efficiencies with an AI Toolkit
Wednesday 11th February
⏰ 11:00 ET / 16:00 GMT
⏱ 30 minutes
Join us for a practical, no-fluff look at AI video in action, and see how Colossyan can support a learning strategy that’s faster, more scalable, and future-ready.
How Benefit Launched Bold, On-Brand Learning... And Why You Should Too
How Benefit Launched Bold, On-Brand Learning... And Why You Should Too
When your teams are serving customers all day, learning has to be fast to launch, easy to use, and unmistakably you.
That’s why Benefit Cosmetics chose GuyKat and FLOWSPARKS, a partnership that blends award-winning learning design with a flexible, component-based authoring platform.
Why partner with GuyKat & FLOWSPARKS
1) Launch at pace
Our team is full of expert consultants, IDs, designers and developers that can turns brand guidelines and training goals into polished modules, fast. FLOWSPARKS’ component-based authoring keeps build and review cycles lean, so you ship sooner.
2) An experience that feels 100% on-brand
We design learning that looks and sounds like you. No “off-the-shelf” vibe, everything we make is bespoke and an experience that learners actually want to open.
3) Built for real learners
With unrestricted navigation, resumable activities and bite-size content, leaners can learn in short bursts of learning on the go between day-to-day with no lost progress.
4) Deployment that fits your ecosystem
Distribute SCORMs to your LMSs, or use Event Pages or FastPass for rapid access. One content strategy, multiple routes to delivery.
5) Localise once
FLOWSPARKS’ AI-powered translation streamlines multilingual rollouts without duplicating SCORM files. Local teams can update copy and context quickly with no development required.
Proof in practice: Benefit’s rollout
The challenge
Benefit needed engaging, brand-true training for 12,000+ licensed aestheticians and Brow & Beauty Experts working in fast-paced retail settings, often learning on the job and in short bursts.
What we delivered
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Bite-sized modules combining product knowledge with practical selling skills
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End-to-end branding through UI and visual design
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Flexible delivery across SCORM, Event Pages, and FastPass
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Quick, maintainable localisation via FLOWSPARKS AI translation
Early impact
The US market (over half of Benefit’s global business) launched first across four retailers and brand boutiques, driving 7,189 activities in progress or completed during the initial phase.
Explore the full story
📖 New case study: Brows, Blush & Better Learning Download the PDF
✨ Ready to transform your content. Let’s chat!
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Faster, Smarter Translations: The AI and Human Formula
Ever wondered about the secret to faster, smarter translations?
If you’ve ever dined out abroad, you’ve probably found yourself relying on AI to quickly check menu items and order your dinner. It’s fast, convenient… and sometimes, a little risky. Because, with dodgy auto-translate, speed isn’t everything especially, if you hate prawns.
That’s exactly why, at GuyKat, we take a smarter approach to translation and localisation.
How we use AI and native speakers to localise learning faster
When it comes to translating training content, guesswork shouldn’t be part of the experience. Our approach blends AI for speed, native speakers for quality and an expert at GuyKat to put it all together for you.
At GuyKat, we’ve seen firsthand how AI can supercharge the localisation process, cutting weeks of turnaround time and unlocking scalable global rollouts. This got us talking about how to keep localisation fast without compromising on quality.
The GuyKat Localisation Process
We know translation isn’t just about swapping words from one language to another. It’s about meaning, tone, and context, especially when you’re training global teams. That’s why we’ve built a process that gets the best of both worlds.
Here’s how it works:
- Translate with AI: We use industry-leading tools to generate rapid first-pass translations. This means we can localise entire eLearning modules in minutes, not days. It’s scalable, efficient, and consistent.
- Check with Native Speakers: Then comes the important part, the human review. We work with skilled linguists who are not only fluent in your chosen language but, where required, also specialise in your subject matter, ensuring accurate, context-aware translations that resonate with your audience. So crucially, they could check whether your dinner suggestion accidentally includes prawns.
- Perfect Delivery: Once approved, unlike many translation providers, we implement the translations ourselves. That means we maintain the design integrity, interactivity, and functionality of your learning content so every learner, in every language, gets the same high-quality experience.
It’s a process that’s shaved weeks off our delivery timelines and made rolling out content to multiple markets smoother than ever.
The result? Faster, smarter translations.
Translated content in days, not months, and learners are getting content that feels native to them with no awkward phrasing or misunderstanding.
We handle the entire process end-to-end, no matter the type of training or language. The learning experience is fully replicated and accessible to each learner. Plus, no surprise prawns.
Want to learn more?
Want to see what’s possible when you work with us?
🌍 Get in touch to start translating today!
🍜 Join the conversation and see our LinkedIn post about this topic.
🎨 Find out more about our tailored learning solutions
💙 It doesn’t stop there… We’re proud to partner with some seriously smart tools including Colossyan that produces AI-generated training videos with avatars who can speak in multiple languages, voices, and tones. And FLOWSPARKS which creates modular content with one-click translations built in.
A Smarter Way to Train Docebo Admins
Docebo admin training for Merz Aesthetics
Who are Merz Aesthetics?
Merz Aesthetics is a global healthcare company with a rich history of over 110 years, still run by the same family today. Merz prioritises purpose over profit, focusing on supporting healthcare professionals through education and insights. Their goal is to equip experts with the latest clinical practices to deliver trusted results.
We’ve had the privilege of supporting the development of Merz’s customer learning platform, MAX Merz Aesthetics Exchange, on Docebo. This platform was created to be an unparalleled resource for their expert customers, grounded in trusted, science-based aesthetics.
The Need for Scalable Docebo Admin Training
As the global rollout of MAX across multiple languages neared completion, Merz identified a critical next step: upskilling the internal employees who would manage and maintain the platform in their roles as Power Users and Superadmins.
Traditionally, this kind of admin training is delivered through live sessions, either via calls with platform specialists or in person, where employees gather together to walk through the Docebo features. But with increasingly remote workforces and the challenge of retaining large amounts of information in just a couple of days, this approach posed clear limitations.
GuyKat’s Custom Docebo Training Solution
To solve this, we proposed to create bespoke, on-demand training modules tailored to Merz’s unique Docebo setup. The strategy was simple but powerful, pairing our Platform Consultants with our Instructional Designers to produce relevant, engaging training content.
Together, we developed a structure that broke down the complexity of the platform into 13 shorter, focused modules. These were designed to be digestible, easy to revisit, and directly aligned with real-life tasks Merz admins perform regularly.
Designed for Clarity, Built for Learners
Each module followed three core principles:
- Visually engaging and on-brand, using Merz’s design language, to make the content feel familiar and accessible
- Task-based and practical, featuring real platform screenshots and walkthrough videos to guide learners through the more complex processes
- Modular and flexible, allowing admins to learn at their own pace and revisit content whenever they need it
Future-Proof and Ready to Scale
Crucially, this learning solution was built with the future in mind.
The modules are easy to update as the platform evolves, and the structure supports localisation for other languages, setting the stage for global consistency and reach.
By blending platform knowledge with expert learning design, we created something that goes beyond documentation, it’s a sustainable, engaging way to build long-term capability.
We’re proud of what we’ve built with Merz and excited to create more tailored training solutions for our Docebo clients. After all, great learning isn’t just about delivering information, it's about making it accessible, memorable, and built to last.
Docebo admin training for Merz Aesthetics Blog Post written by Aleks Tuneski - Instructional Designer at GuyKat
Want to know more about Docebo admin training for Merz Aesthetics?
Full case study: GuyKat & Merz Case Study
See what Docebo has to say: Docebo Case Study
Learn more about our Content Services: Content Development
Want to see a demo? Get in touch
Why Learning Technologies 2025 is a Must-Attend Event
By David Brannon, Senior Consultant and Head of Strategic Growth at GuyKat - Exhibiting at Learning Technologies 2025
April is fast approaching, and with it comes one of the most exciting events in the learning technology space: Learning Technologies 2025 in London. As a long-time attendee, I’ve seen firsthand how the industry has evolved, and this year, I’m particularly excited because our bespoke content creation team will be sharing the stand with our partners FLOWSPARKS. We’re ready to showcase how we help companies share knowledge at scale.
What is your perspective on Learning Technologies?
I’ve always been fascinated by technology, whether it’s VHS's golden age, vinyl records' charm, or even the classic appeal of the Amiga computer. My love for tech and my background in content production have shaped my passion for storytelling and narrative-driven learning experiences. Today, in the world of digital learning, we have the opportunity to create content that is not only effective but also visually stunning and most importantly, memorable.
Over the years, I’ve seen eLearning evolve from dull, click-next slideshows into truly immersive experiences. However, the stigma around “eLearning” still exists. Too often, companies deploy content that fails to engage or provide real value.
At GuyKat, we’re on a mission to change that. We believe learning should be best in class, enabling people to gain new skills in meaningful ways.
Why is FLOWSPARKS the future of scalable learning?
At Learning Technologies 2025, we’ll be showcasing FLOWSPARKS, a powerful Learning Content Management System (LCMS) that revolutionises the way businesses create and deliver learning experiences.
With FLOWSPARKS, you can:
✅ Develop content rapidly
✅ Make updates with ease
✅ Scale effortlessly across teams
✅ Deliver enterprise-level, multilingual solutions
Just this week, we had a project where we needed to get translations operational, fast. It reminded me of that iconic scene in Jurassic Park (this reminds me I still need the VHS version for my collection!) where the kids find the right part of the computer system to bring the power back online just in time. Similarly, FLOWSPARKS allows us to localise their content fast using AI-powered translations. You can quickly roll out localised learning experiences without the headache of managing multiple SCORM files because once the content is created, all translated versions are available within the same package. This means businesses no longer have to struggle with outdated, hard-to-update content. Instead, they can embrace a flexible system that keeps their learning materials fresh and relevant.
And it’s not just about technology because, at GuyKat, we help companies craft a content strategy that truly elevates their learning and development initiatives. Our team of content experts can help you with full consultation services, scripting, producing bespoke graphics and development time that can get you up and running quickly.
Why should you come and say hello at Learning Technologies 2025?
We’re going big this year. Our stand at Learning Technologies 2025 will be our biggest yet, and we’re eager to connect with like-minded professionals who are passionate about making learning better. Whether you’re looking to enhance your online training, explore authoring solutions, or discuss how to create high-impact learning strategies, we’d love to chat.
If you’re attending, make sure to stop by our stand and see how we’re helping businesses embrace innovative learning solutions that truly work. Let’s change the narrative around eLearning and create content that captivates, engages, and drives real skill development.
See you in London on April 23rd and 24th!
GuyKat and FLOWSPARKS are exhibiting at Learning Technologies 2025 in London at stand G10.
Secure your free visitor pass today.
3 Expert Tips to Transform Your eLearning Content
In today’s fast-paced digital world, capturing your audience’s attention can be a challenge, especially in eLearning. So, how do you make sure your content stands out and keeps them engaged? Watch our latest video where Guy McEvoy, our CEO, shares three engaging eLearning content tips to help you transform your eLearning content from ordinary to extraordinary.
Here’s a quick rundown of the tips we cover:
1. First Impressions matter!
From the moment a learner clicks on your course, they should feel excited to dive in. You'll need to grab the learner's attention early with great design, clear messaging, engaging content, and an intuitive user experience. A strong introduction sets the tone for the rest of the content.
2. Ensure the Content is Easy to Find
No matter how great your content is, if the learners can’t easily find what they’re looking for on your platform then your courses will suffer! Structuring your platform (or LMS) with a clear, logical flow is essential. We suggest using simple navigation, effective search tools, and chunking information into manageable sections.
3. Build a Community
Successful eLearning isn’t just about launching a course, it’s about building momentum that encourages learners to keep coming back. You can't stop at launch. Try to create opportunities for interaction, whether it’s through discussion forums, or social features within your platform. By creating a community, learners are more likely to stay engaged even after the course has ended.
By following these tips, you can transform your eLearning experience from a one-time activity into an ongoing journey for your learners.
Do you need help optimising your learning content?
If you're ready to take your eLearning content to the next level but aren't sure where to start, we're here to help! Whether you’re looking to create new content or update your existing materials to make them more engaging, GuyKat has the expertise to guide you through the process.
How do I turn my ideas into effective eLearning content?
At GuyKat, we create tailored eLearning solutions. To do this, we follow an instructional design methodology with five steps. It’s called A-D-D-I-E. This might sound like a cheerleading chant, but ADDIE is used to streamline the production of your course content.
Let’s look at the various stages to create effective eLearning using ADDIE today.
A - Analyze.
We start by listening.
We collaborate with you to understand your business and learners' needs. Common questions we ask are “Who are your learners?” “What do you want to teach?” or “What type of behavioral change is desired?”. We are agnostic to how we build your content so we can determine the format in line with your needs. We assess how to chunk up your learning, the release schedule, how the content will be accessed, etc.
D - Design.
We create a blueprint for your course.
We will work with you to create detailed scripts and storyboards for your online learning, before we even start development. If you know what you want to teach, but need help communicating it, our Instructional Designers are professionals at designing content that delivers your learning outcomes through online engagement. Blending our instructional design expertise with your subject-matter knowledge, we tailor everything to your brand and voice.
D - Develop.
We bring your content to life.
Our award-winning team are experts in design and development. We utilize a range of authoring tools and multimedia elements such as videos, animations, downloadable resources, and simulated scenarios that make your learning engaging and memorable. We also share our work frequently to encourage collaboration and ensure you can edit your content at any stage. This process means you create the perfect content that delivers your learning objectives and captivates learners.
I - Implement.
We know there’s no point having awesome content without a great platform.
Once you’ve completed your eLearning development, we help you deliver your training to your learners and boost engagement. Equally, if you are part of a large, global corporation, we can translate your content, no matter the type of training or language to support multi-language set ups. We have been a trusted partner of Docebo for over a decade, helping maximize the value of investments in this powerful LMS. Our Docebo consultancy team can work with you to deliver your longer-term strategy and help with the continued evolution of your platform.
E - Evaluate.
We assess your content’s ongoing effectiveness.
Pushing your content live isn’t the end, it’s actually the start. We want your training to be sticky (and we don’t mean in a gross way)! Even the best configured platform and content libraries requires ongoing support. Your learners will want to see new iterations and updates in order to make your training integral to your evolving business. We support you by assessing your current performance and integrating new marketing and/or gamification elements to increase learner engagement.
Summary
Choosing GuyKat as your content development team means opting for a personalized, responsive, and industry-leading partner. We are committed to quality assurance, innovative ideation, and flexible workflows, making us the ideal choice for those seeking friendly and expert instructional design and consulting services. So, create effective eLearning content using ADDIE with us today.
Want to know more?
Watch our 60-second video on ADDIE or Get in touch.