Guykat have released their new logo! It brings a cleaner, more modern typeface for the company name. It also introduces a new design element, which according to designer Dan Kirby was ‘inspired by the letter G’. The design element will frequently be used standalone, without the word GuyKat, across the company’s marketing material.

The move will see the retirement of the original ‘cloud based’ logo which has been in place since the company was founded in 2009. The new logo will be phased in across all channels over the coming weeks. The style guide also includes a ‘white’ version for use on a blue background.