A solid understanding of who your audience is makes a big difference to an eLearning course. Without this knowledge, it is difficult for eLearning Designers to know how to tailor their approach to create the best possible user experience.

Related article: Tailoring Your Learning Content To Your Audience

In order to analyse your eLearning audience effectively, a few factors to keep in mind are:

  • What the learner objective is 
  • What the learner hopes to gain from the training? 
  • How many people need it
  • For what purpose the learner is consuming the eLearning

 Having this information will make it easier to determine which type of content to include and which content to prioritise. 

GuyKat Top Tip!

When a course is being rolled out to a larger audience, it is wise to ensure that it is easily accessible. For instance, microlearning could be used.

Your audience’s previous background is another important factor to consider. What is their previous level of knowledge and learning ability? For learners who are already familiar with the content or specific jargon, you should avoid creating content that is too simplistic. Additionally, if their learning abilities are lower, make sure that the learner can comprehend the content and that it is not too challenging. Your ability to identify their needs will help you build an eLearning course they will benefit from.

Read more: Selecting The Right eLearning Format For Your Content

Knowing how the learner is going to access the eLearning course is also highly important. Consider their internet access and the type of device they will likely be using to access the course. Being mindful of limitations this may introduce will have a significant impact on the success of the eLearning. Additionally, it is important to determine if the typical target learner is proficient with the technology.  If not, the design may need to be more basic.

Final Thoughts

To put it simply, when you properly understand your audience, you are more likely to deliver the most appropriate solution. Never skip the step of analysing the audience before beginning a project.

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